Now comes along Pond5.com that didn't get into that particular article because, and sadly to say VideoMaker wasn't aware of them, yet. This of course is for a simple reason. Pond5 is pretty new and as in my last "frog" (OK, silly, I know, it's a "frame" with "blog" or or as it says "blog frames" in the title of this blog, but "blames" isn't as cute even though sometimes it may be appropriate) I introduced them by doing a simple comparison to another such site. They do have a certain appeal that others don't. But I won't get into that at this point.
So simply put, Pond5 now is starting to focus on marketing. In my humble opinion, perhaps not being in an article with everyone else may actually benefit them. They are not just another former stock photo site that is trying to force their software to fit the video model. They do only stock video at this time. That is their focus and they do it damn well. Being a submitter, ease of use is always a question. Efficiency is also a big deal. They seem to have that pretty much handled.
Now back to marketing. These guys have created some pretty innovative tools for that purpose. And these tools can be used nicely by submitters of such footage. But most important of all, it gives us, the submitter a chance to get focus. Now I am not talking about camera focus. I am talking about using these tools to send potential clients or buyers to the Pond5 site vie a pretty nifty "widget" and all while keeping them focused on the particular photag, (me for example) and his or her footage. This is cool. This is extremely cool. This, for the first time, actually gives me a shot at control should I decide to drive traffic to their site! It lets me drive traffic, show my goodies and if they buy anything, whether mine or not, still get that famous referral fee. Super cool.
This is a great way to do community marketing. These guys are ahead of their time. Now that may sound really cliché, but it is true for several reasons;
- A photag may be known for a specialty - shouldn't that be just as important and shouldn't a client that sought out such a specialized photag be presented with his or her specialty only for starters? Of course! This is focused marketing - some even call it SEO and SEM. Duh.
- If a photag goes through the trouble of uploading, clipping, describing, editing, etc, etc... should he or she have rights to the first shot of a sale?
- And finally if a photag is really known for their specialty and quality and drives traffic to such a site, from a really cool site that they took the time to build (hint, hint), shouldn't they be well rewarded in any case? After all, the entire community of any such site benefits from such driven traffic.
So here's my widget, cool huh?: