Wednesday, September 16, 2009

Rules? What rules?

Every once in a while I get a challenge from a client. Many times as in this case, it was a fairly new client. Hence, there was not much to work with. So what does one do in such a case? You have to step "out of the box" so to speak and break just about every rule. Of course, I love breaking rules anyway. As a matter of fact, I couldn't even tell you the rules to be followed if my life depended on it. But having spoken to many producers, production houses, directors, actors and, well you get the point... they always seem to talk about rules. Yet, I never get a clear answer about what these rules should be, look like, or even remotely resemble.

Advertising has rules. I think. But again, I am not so sure. Having paid much attention to all walks of advertising, I see quite plainly that there are no rules except for one. No. Make that two. And even these are not always really clearly used or implemented. But, they are probably the best I have been able to come up with.

1. Get the message out of what you are trying to say, and keep it short.
2. Finish up with a "call to action".

Wow. It's really that simple? I suppose so. I would imagine that the difficult part is to squeeze things of this nature into that short little 30 or 60 second thingy you watch on TV, the web, your phone or whatever other Steam Punk device you can think of. So what do you do when you just are getting started and don't really have a lot to work with... you cheat. But heck, if it gets the point across, then do it.

I thought, not bad considering I only used one picture and simply created a finishing logo to help make the point. It's simply "twisted".



The point: Even with very little, very big things can be created. If you see yourself in this predicament, and need a new "flavor" or approach, drop me a line and I will put on my creative cap for you.

Or, if you produce stuff, show me what you have. You know - the comment section here. Who knows, maybe we can even bounce some ideas off of each other.

By the way, the last two paragraphs were an actual "call to action".
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