Thursday, April 21, 2011

The Avenue picks up the "Best of Arizona Award" - a film by Tucson local Alan Williams

So the 20th Annual Arizona International Film Festival ended last night with a bang! One of our own, a Tucson local, gets the award for "Best of Arizona" and was the final screening at the screening room.

The film, "the avenue" does an absolutely fantastic and humorous job at showing how our own 4th Avenue here in Tucson has been able to survive that nasty corporate America thing that happens not only to historical districts all over the US, but even in the smallest urban areas. What I am talking about is when corporate steps in and ruins a place where people used to love hanging out because it was pure "Americana" and easy going. I saw this happen in Huntington Beach, CA on main street by the beach back in the late 80's. It really sucked. The whole character of the "old Beach Boys atmosphere" died and became overly commercialized.

Of course if you were to ask our Mayor, well, that's another story and well depicted in the film. In a nutshell, some people really are out of touch with reality. But I digress. Thanks to all the wonderful owners, vendors and people - it seems as though 4th Avenue will survive this type of takeover. At least for now. And after all, there is one corporate "friend" that has also stood by the 4th Avenue cause - Dairy Queen. :) Now I want some ice cream dang it!

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